founding of flair…
At flair, authenticity is at the core of it’s mission. Finding yourself and staying true to who you are despite societal pressure or norms. From a young age, Natalie struggled finding her niche in life and often times made decisions based off of others wants and standards for herself.
Moving to New York City for college, Natalie switched majors several times only to keep thinking of pursuing a business of her own. She didn’t quite know exactly what the business would entail until she found a passion for fragrances. Not only just any fragrance, but fragrance that enticed feeling and connection.
As she decorated her shoe box apartment in Brooklyn, that feeling of home was missing. She wanted scents that were not only clean, but scents that were unique and represented who she is as an individual. With this goal in mind, flair was founded in 2021 to inspire those to feel confident and find their flair in life as well as fill spaces with delectable aromas.
xoxo,
𝒏𝒂𝒕𝒂𝒍𝒊𝒆