founding of flair…

At flair, authenticity is at the core of it’s mission. Finding yourself and staying true to who you are despite societal pressure or norms. From a young age, Natalie struggled finding her niche in life and often times made decisions based off of others wants and standards for herself.

Moving to New York City for college, Natalie switched majors several times only to keep thinking of pursuing a business of her own. She didn’t quite know exactly what the business would entail until she found a passion for fragrances. Not only just any fragrance, but fragrance that enticed feeling and connection.

As she decorated her shoe box apartment in Brooklyn, that feeling of home was missing. She wanted scents that were not only clean, but scents that were unique and represented who she is as an individual. With this goal in mind, flair was founded in 2021 to inspire those to feel confident and find their flair in life as well as fill spaces with delectable aromas.

xoxo,

𝒏𝒂𝒕𝒂𝒍𝒊𝒆

  • Serena

    "Love, love love. Meet Me in Montauk has become my favorite candle I've owned or collected. Thank you so much Natalie for such a beautiful scent. My apartment always smells like heaven because of this candle."

  • Patty

    “This candle is amazing! The scent is so unique and smells so good. It has a very relaxing scent to it, which helps with studying. It was packaged very nicely and it was very secure. The jar that the candle is in is gorgeous. Definitely getting the other two candles.”

  • Sabrina

    “I’ve been burning it non-stop, I seriously love it! Will definitely get more in the future.”

  • Aspen

    “I lit my Forever Young candle for the first time today. I’m so obsessed…it literally fills my whole house!”

  • Nafra

    “Aesthetically they’re all gorgeous. I don’t have a favorite…they’re all beautiful as far as the scents, I think Meet Me in Montauk.”

  • Miguel

    “Super hype! I’m supporting all the way and it smells so good!”

  • Emma

    “This candle is so yummy!”

  • Luis

    “I bought this candle for when my girlfriend visits and she loves vanilla! The jar is super pretty too, definitely will keep after using!”

  • Shaye

    “The perfect candle for summer and I’m obsessed with the packaging!”

  • Patty

    “I love the musky tones mixed with the lavender and I love how your candles fill the whole room. I literally just lit it and I’m on the other side of the room but it still is so strong!